Long period of time Essay Example for Free

Long period of time Essay What Techniques does Dickens use in Great Expectations to gain and sustain his readers attention and interest, and how effective do you find these techniques? Illustrate your answer using examples from the text?  Although Great Expectations was written some 150 years ago it is still being read even today. Dickens grabs the readers attention from the very start and manages to sustain it throughout the book by using a variety of techniques which I am going to explore in more depth. The chapter begins with the introduction of Pip and saying how his name came to be. My Fathers family name being Pirrip and my Christian name being Philip this gives the reader an impression that Pip is youre genuinely average person and the main character will most probably be Pip as he is introduced very sharply in the opening paragraph. Dickens characterises Pip and his tone of voice as learned and precise and uses formal vocabulary which may suggest he has had a good upbringing and his family are strong on manners and respect. Pip then begins to tell the reader that he never knew his parents and has never even seen them in photos let alone real life I never saw my Father or my Mother, and never saw and likeness of either of them Although he had never seen his Mother or Father humour and pathos combine in Pips explanation of how he formed a mental image of his parents The shape of the letters on my Fathers [tombstone] gave me an odd idea that he was a square, stout, dark man with curly black hair Pip is shown as having a very powerful imagination and that he needed to create an image of his Father he never knew from whatever was left of him that he could find, even though it wasnt very promising. In the third paragraph Pip begins to describe the scenery and whereabouts of his location Ours was marsh country, down by the river, within, as the river wound, twenty miles of the sea. Pip describes the area as if a camera was scanning the landscape and that we could see what he was describing which I think is very effective as it makes the reader more involved in the story as if they were there with him. Pips smallness, suffering and vulnerability is emphasised further on in the book At such a time I found out for certain, that this bleak place overgrown with nettles was the churchyard ; and that Philip Pirrip, Georgiana were dead and buried and that Alexander, Bartholomew, Abraham, Tobias and Roger were also dead and buried. This gives the reader a sense of sympathy towards Pip as most of his family are dead and that he hasnt got much in his life. It also gives the reader an impression that Pips days are few as his family hasnt got a good track record of living long and this may worry Pip. The scenery dark flat wilderness and distant savage lair reflects Pips emotional state and feeling of no hope, which backs up the idea that Pips days are few and death may be around the corner. Dickens uses a mixture of emotions to fully gain and sustain the readers interest, and all of the characters have different personalities and physical features. Dickens also uses characternyms as a sharp way to introduce the individuality of the character and by one short phrase or even a word we can create a mental picture of what the character looks like. My name is Jaggers. The reader would feel by reading this that he is a hard, stern man with little emotion and that he has a jagged personality.  Mr Wopsle, the clerk at the church This is a very funny name and Dickens is trying to amuse the reader as the name isnt very common.  Uncle Pumblechock This is also a very funny name and suggests he may be an arrogant person with a posh, pompous personality. Dickens mixes humour with seriousness consistently throughout the course of the book and balances this just right to keep the reader wanting to keep going on and read more. He does this throughout the description of Mrs. Joe and forces the reader into creating their own image of her by saying things which offer little help in knowing what she may look like Not good looking. This is brief but it is backed up by an in-depth description of her personality which may help the reader complete the jigsaw in terms of Miss Joes appearance. He tells us. She must have made Joe marry her and had established a great reputation.. Because she had bought me up by hand. This gives the reader a clear idea of Mrs Joes personality as from those two phrases the reader can gather that she is a very strict, temperamental and bossy woman. Dickens uses a wide variety of techniques to make his novel more enjoyable and for the reader not to want to put it down. He illustrates every scene very well by using repetition, similes and metaphors. He uses repetition as a technique to reinstate his thought and to make the reader almost feel as if he/she is there, as the point has been emphasized twice. It was wretched weather; stormy and wet, stormy and wet; and mud, mud, mud deep in all the streets It also makes us feel as if it has been raining for a long period of time. Another example of Dickens using repetition as a technique to gain and sustain his readers attention is when Pip meets the convict who when talking to Pip uses the word and many times, this shows that he feels over-whelmed by the presence of Pip and a bit scared as he stutters to find words as he uses and a lot. A fearful man all in coarse grey with a great iron on his leg. A man with no hat, and with broken shoes, and with an old rag ties round his head. A man who had been soaked in water, and smoothed by mud, and lamed by stones, and cut by flints, and stung by nettles, and torn by briars; who limped, and shivered, and glared and growled; and whose teeth chattered in his head as he seized me by the chin. Another technique that Dickens uses to devastating effect I feel is the pace as this keeps the reader interested at all times, he builds momentum up to a particular scene by keeping a consistent pace and then slows the pace down when using very descriptive language which creates suspense for the reader and keeps the readers imagination open as to what may happen next. He looked about him with the strongest air. Pulled off a rough outer coat. and. Hat. I saw that his head was furrowed and bald. Long iron grey hair growing on its sides. He stopped in his looking at me, and slowly rubbed his right hand over his head. He sat down on a chair that stood by the fire, and covered his forehead with his large brown veinous hands. Towards the end of the book Dickens does the opposite and uses an acceleration of pace. They had pulled one sudden stroke ahead, had got their oars in, had a run thwart us, and were holding on to out gunwale, before we knew what they were doing. This shows Pip as being excited as he is rushing what he is saying as he is not describing anything in detail and cant to say what happened. Another very good technique that dickens uses in Great Expectations is Dickenss larger than life characters that have been exaggerated to make the story come alive and more believable. A good example is Miss Havisham, as she is regularly described by Pip as some ghastly waxwork from the fair and having dark eyes. She is also described as a skeleton, and someone who had shrunk to skin and bone and having clothes that were faded and lost their brightness. This makes the reader perceive her as a very evil and dead person.  As I can see from his wide range of techniques that are used to great effect Dickens is able to gain and sustain the readers interest from the very start and keeping it going right through to the end of the book which makes Great Expectations so well renowned even today.

Restriction Enzyme Analysis of DNA

Restriction Enzyme Analysis of DNA Agarose gel electrophoresis is a method used in biochemistry and molecular biology. It is used to separate DNA or RNA molecules by size. Since DNA and RNA have negatively charge, when they go through an agarose matrix with an electric field, they will move from cathode to anode. The shorter molecules move faster and migrate farther than longer molecules; therefore the different sizes molecules can be separate. The most important factor which affects the migration is the length of the DNA molecules. A restriction enzyme, is an enzyme that cuts double stranded DNA following its specific recognition of short nucleotide sequences, is used to cut the DNA into small fragments. The unique recognition sequences are usually tetra- or hexanucleotide palindromes with axes of dyad symmetry. Which means the sequence on one strand reads the same in the reverse direction on the complementary strand, e.g. GTATAC and its complementary strand CATATG. Recognition sequences in DNA differ for each restriction enzyme, producing differences in the length, sequence and strand orientation of the DNA fragments. Plasmid is an extra chromosomal DNA molecule, which is capable of replicating independently of the chromosomal DNA. It is circular and double stranded. Plasmid is usually found in bacteria. The size of plasmid is between 1 to 200 kilobase pairs. In this experiment, a specific recombinant plasmid pBR325 was analyzed, and hence a restriction map would be constructed. METHOD As described in the practical manual RESULTS From the photograph, four unknown plasmid fragments migrated distance could be measured and hence the four fragments size could be found: In lane 2: migrated distance of the fragment was 36.5mm, therefore 11.00 kilobase would be the size of this fragment; In lane 3: migrated distance of the near fragment was 42.5mm, therefore 7.08 kilobase would be the size of this fragment; migrated distance of the further fragment was 66mm, therefore 3.98 kilobase would be the size of this fragment; In lane 4: migrated distance of the near fragment was 40.75mm, therefore 7.94 kilobase would be the size of this fragment; migrated distance of the further fragment was 73mm, therefore 2.82 kilobase would be the size of this fragment; In lane 5: migrated distance of the near fragment was 50mm, therefore 6.31 kilobase would be the size of this fragment; migrated distance of the further fragment was 53mm, therefore 5.62 kilobase would be the size of this fragment; The 4 unknown plasmid size and migrated distance were showed in following table: The size of the plasmid could be found, which was about 11 kilobase. Since the plasmid was only cut by EcoRI + BamHI in about 4:8 ratio of the plasmid, therefore the restriction map for EcoRI + BamHI could be construted: DISCUSSION The nucleic acids migrated from cathode to anode since it had negatively charge. The cutting ratio of three enzymes could be found by the size of fragment as result showed. The last lane, which was the uncut plasmid, was loaded, in order to compare with the EcoRI enzyme cut fragment. The migrated distance of this uncut plasmid was large than EcoRI cuts migrated distance, which could be measured from graph. EcoRI cuts fragment was like uncoiled elastic. It encounters more resistance migrating through a gel because it is spread out and will be in direct contact with more of the gel matrix. Uncut plasmid was tightly coiled, like a balled up elastic. While the molecule may be the same size, the coiling compresses it, allowing it to encounter less resistance when migrating through the gel. This indicated the minimum base pairs of the plasmid. If a hybrid recombinant plasmid was constructed from pBR325 by the insertion of a fragment of DNA at the BamHI restriction site, firstly the total size of the plasmid got bigger. To determine the size of the inserted fragment, EcoRI and PstI were used to cut the plasmid, and result was compared with original plasmids fragment to get the size of the inserted fragment. There was no additional band visible behind the main uncut plasmid band in lane 7. If there ware, they must be the chromosomal DNA bands, the absent of these in lane 2, 3, 4 and 5 was because they were too small, might not be seen, or ran off the gel. The fluorescent bands of the DNA restriction fragments in lane 2, 3, 4, and 5 were several fold brighter than the uncut plasmid band in lane 7. It was because that the DNA fragment are free at both ends and can uncoil and pick up as much EtBr as it fits, whereas the uncut plasmid could not uncoil more than a certain amount without the phosphate chain breaking: for every incorporated molecule of EtBr it had an area of local under-coiling that had to be compensated by another area of over-coiling, this area would not incorportate any EtBr. So the number of EtBr molecules it could pick up was limited because of sterical considerations. Therefore the DNA fragment had less sterical restrictions, stained more than the uncut plasmid.

Scientific Glass Sg Provides Specialized Glassware Finance Essay

Scientific Glass Sg Provides Specialized Glassware Finance Essay Scientific Glass provides specialized glassware for a variety of organizations such as pharmaceutical companies, hospitals, research labs, quality-control sites and testing facilities. As of  January 2010, there was a substantial increase in their inventory balances which tied up the capital necessary for further investment needed for expansion. The debt-to-capital ratio surpassed the target of 40% preventing the company to use their capital in other areas. In addition, the shipping costs were rising, competitive pressures were accelerating, and certain markets in North America and Europe were becoming saturated which underscored the necessity for capital investment for expanding market opportunities in Latin America and Asia. Moreover, expanding warehousing network increased the inventory levels along with costs, documentation complexities and errors. The company hired a new Manager of Inventory Planning, Ava Beane, to come up with an effective plan to manage SGà ®Ã¢â€š ¬Ã¢â€š ¬s inventory without requiring a large capital investment. In order to finance operations in year 2010, SG requires an external funding of $53.8 million (Exhibit1). These expenses would further limit the company to use their existing capital in other areas such as research and development and expanding to international markets. To improve customer service levels, SG had increased the target customer fill rate to 99% and added six more leased ware houses to meet the demand more accurately. This led to an increase in the inventory levels as some warehouse managers kept extra inventory in order to meet the company target fill rate. Good practices Maintained continued sales growth and higher customer satisfaction Produced creative products with lower life cycle costs Focused on durable products, innovative designs and superior customer services Reduced time between ordering and delivering the products to the customers Bad practices Treated inventory management as an afterthought, due to which inventory imbalances were increasing The company exceeded its target debt to capital ratio of 40% Incurred both underage and overage costs High Inventory Problem Due to increasing in customer service level, SG planned to add regional warehouses in many parts US. SG has the main and the largest one in Waltham, MA, which is next to manufacturing plant. SG also has another warehouse that located outside of Phoenix,  Arizona. However, at the end of 2008, SG bought other six warehouses. This means SG has the total 8 warehouses to serve customers. Annual rental and operation costs for North  American warehouses were 15% of the cost of the warehoused inventory. However, in 2006, before add more 6 warehouses, SG already made investment to expand the warehouse at Waltham in anticipation of continued growth, but after these 6 warehouses had been bought, this warehouse does not work full efficiency of its capacity.  Another problem of warehouse management is company expected to reach high level of  customer service to 99%, so that warehouse managers keep order inventory ahead before it reach threshold of inventory level to order new one to assur e that they will meet the customer service target level at 99%. This situation causes high inventory levels than required and also high inventory turnover. Moreover, salespeople were allow having its products up to $10,000 worth from ware house and kept them in trunk stock in their homes and cars in order to deliver this inventory on short notice to any customer who was within driving distance. This amount could lead to high finished goods in warehouse and in-transit as shown in exhibit 6. It could lead to missing products in inventory, and lost. Proposed solutions to inventory problem In order to solve the inventory issues, there are actually two main aspects to consider: Number of warehouses and their structure can be changed; Related policies can be changed and of course appropriate ones can be done simultaneously. For changing the number of warehouses, in other words, centralizing or decentralizing warehousing functions, available options are considered as: Centralized warehousing in Waltham: In this option, one central warehouse near to manufacturing facility at Waltham will send all customer orders from one location. Centralize warehousing in Waltham to meet demand in Southeast and Northeast regions using delivery service of Winged Fleet as their rates are cheaper for these two regions. This would allow SG to pool its inventory in order to meet demand. However, the customer response times would increase Decentralized warehousing: In addition to the main warehouse at Waltham, there would be another warehouse at Dallas which would be supplied from Waltham. This would allow demand to be met for all the regions and prevent any stock-outs in a single warehouse. Continuing with 8 warehouses: This option makes no change on the network of the warehouses and all regions will be supplied its warehouse if there is no stock-out occurs. Two centralized warehouses: In this option, addition to the main warehouse at Waltham, there will be an additional warehouse at the west, at Phoenix, and it will be supplied from Waltham. Demand of east region will be met from Waltham, demand of west region will be met from Phoenix and demand of central region will be met from both warehouses, assuming to have equal shares on the central region. Outsourcing the warehousing functions: In this option, all warehousing actions will be outsourced to Global Logistics (GL) and distribution will start from main warehouse at Waltham and then GL will be responsible from rest of the operations. Outsource warehousing to GL to meet demand in the Central, Southwest and Northwest regions because shipping costs for those regions is cheapest with the GL rates. Outsource warehousing to Global Logistics (GL) which will provide a centralized warehousing in Atlanta. Goods will be transported in bulk from Waltham to Atlanta and GL would take responsibility of inventory-control and delivery to the customers. This way SG would not have to bear the warehouse rental charges and could focus on increasing sales and develop newer products to meet customer needs. Changes in inventory policy: In addition to these options, Beane should propose the following actions to Eric Gregory and Melissa Hayes Lower fill rates to the industry-average in order to decrease inventories. Greater enforcement by managers to avoid keeping excess inventories in the warehouses. Have periodic reviews of inventory and control procedures for all stocks in the warehouses. Evaluations of the proposed solutions Evaluation of mentioned alternatives will be conducted from mainly five aspects: Transportation costs, Average inventory levels, Time responsiveness, Fill rates and Additional costs and benefits Transportation Costs: Transportation costs for alternatives are calculated for the two products, namely Griffin and Erlenmeyer, since they are mentioned as the best representative for a total of nearly 3000 products of Scientific Glass. In addition, for each option, demand for the next year calculated considering the 20% increase in sales. When warehouse to customer shipments are considered average shipment weight of 19,5 pound is used and to have an average transportation cost value, these two products costs are averaged according to their relative proportion in sales . It also be mentioned that, inter-warehouse transshipments occur only when stock-out occurs and as the number of warehouses are decreasing, effect of this costs will be diminished; therefore, it is only considered in the option where there are 8 warehouses. For the 1st option, having 8 warehouses and making no change, from Waltham to all other 7 warehouses all items are sent by bulk shipment. Inter-warehouse transshipments are calculated by bulk  shipment rates and they are considered only when a stock-out occurs, therefore fill rate is included in these calculations and average total cost found as $2701, 41 For the 2nd option, when there is only one warehouse, all customer shipments are calculated for rates of Winged Fleet. In this option, average total cost is calculated as $12210, 16. For the 3rd option, when two centralized warehouses considered, it is assumed that Waltham will supply east region, Phoenix will supply will west region and they will equally supply the central region. Average total cost is found as $2332.07. For the last option, when warehousing functions are outsourced, assuming the 5 regions of  Global Logistics (GL) will have equal amount of demand. Total average cost is calculated as $2276, 83. To conclude, as it is expected, when numbers of warehouses are decreased transportation costs are increased. From the aspect of transportation costs, GL option has the smallest cost amount. Average Inventory Levels: First of all, it must be decided which inventory policy that the company should apply. Begin with the review type; although firm monitors the entire inventory transfers from Waltham warehouse to other warehouses; they think taking physical counts of inventory at all warehouses. Therefore, it is concluded that company uses periodic inventory review policy. Secondly, company did not mention any due date, therefore the inventory plans should consider infinite time horizon. And lastly, though there exists a fixed cost for shipments from warehouses to customers; there is no other fixed cost related to transportation to the warehouses, i.e. no fixed ordering cost. The only order cost is $0.40 per pound bulk shipment cost which is a variable cost with weight. As a result, all analysis can be conducted considering critical ratios and the related fill rate values, which is the only option that is left and also it is considered as the most applicable to the situation. Since some of the simultaneous changes can be done, considering ceteris paribus principle and when fill rate is maintained exactly as 99% for all warehouses, we can calculate the average inventory level that must be kept at warehouses. Weighted-average biweekly inventory levels are found as: 8 warehouses : 98853 2 warehouses : 68034 1 warehouse : 59703 Outsourcing : 59703 When outsourcing option is used, it will be the same for the company in the sense of kept inventory levels for the one-centralized-warehouse option therefore they are assumed to be equal. As number of warehouse decreases, level of inventory decreases as it is expected. This is because, the greater the degree of  collaboration, the lower the uncertainty (standard deviation of the error or coefficient of variation) of  the demand model This implies that the money tied up in the inventory decrease sand this extra capital can be used in other areas, like expansion plans to international markets Time Responsiveness: Delivery system of the company compensates 2 weeks of shipment cycles including the stock-out situations. In order to be a market leader, differentiation on this subject is also needed and unfortunately since this is not an exact quantitative scale, only possible situations could be mentioned. For having one centralized, or two centralized or 8 decentralized warehouse options, they all include at most 3 days ready to shipment duration and Winged Fleets delivery time of at most 3 days if there is no stock-out situation and the stock-out probabilities are diminishing with the aggregated demands. On the other hand, GL has 1-day premium shipment in addition to 3-day regular shipments. Considering the highly growing market situation and different segment of products, having different delivery times to different products and also to different customers will make this company focus on the most yielding areas. Therefore, it can be said that working with GL has the advantage of differentiating customers/orders and, since there will be 2 warehouses, stock-out probability and related durations will be less compared to other options. And all of these aspects will increase the time responsiveness of the company. Additional Costs and Benefits: Quantitative issues to related to options of inventory management In order to continue with the current warehouses total of $10M investment is necessary, it is assumed that all of this amount will be equally shared among all warehouses. Since warehouse operating costs will be the %15 of the total warehoused inventory, these costs could be directly compared with the annual average inventory levels that are kept in each option The amount paid to sales forces will not change when the company has 1, 2 or 8 warehouses because it is assumed that as the number of warehouses decreased, number of salesperson per warehouse will increase and total of 32 will not change. On the other hand, when warehousing is outsourced this amount will not be paid Qualitative issues to related to options of inventory management When GL is used for warehousing, SGs senior managers will be able to focus on increasing sales, marketing issues and developing next generation of products. There are some issues that must be mentioned from the proposed policy changes. Stopping the practice of trunk stock could conclude with a decrease in the time responsiveness and therefore it should not be stopped. Also as mentioned in the same proposed policy changes, improving thec ontrolling systems will create a better understanding of the current situation after the warehousing functions changed. Finally, when GL is used, the approach of warehouse managers to keep more than99% fill rate and 60-day-supply will not be a problem, because all of these operating issues will be responsibility of GL. This will help to company not to keep excessive amount of inventory and less tied-up money in the inventory which can be used in other areas. Fill Rate: Companys fill rate policy should also be calculated for the different alternatives. The company replaced the earlier fill rate policy of 93%, which is only marginally better that the industry average fill rate of 92%, with 99%. However, there is no sign that the company is implementing this policy because it is the best approach that must be taken for the company objectives. Moreover, using a fill rate higher than optimal level leads to higher inventories and more money tied up in the inventory. Therefore, company should lower the rates down to optimal levels, if there is no other concern related to market leadership or customer satisfaction. To calculate the optimal levels of fill rates for all four alternatives we should consider cost items which are added to underage and overage costs. However, the sales leadership noted that underage costs are 10% of the gross margin and overage costs are 0.6% of the unit cost of any product. Also it is assumed that unit costs covers all the costs such as warehouse rental and operation costs, cost of capital and inventory write-offs. For the three alternatives other than outsourcing, there is no change in cost items, only the multiplied quantities are changed; but the outsourcing alternative eliminates the 15% warehouse rental and operating costs and 1% inventory write-offs. As a result, overage costs are decreased while underage costs are increased. Resulting optimal fill rates are as follows: 1, 2, or 8 warehouses Outsourcing Reference product 1   95.4% 96.5% Reference product 2   94.9% 96.1% These numbers can be interpreted in two different ways: If company is flexible about the determination of fill rate, in other words if it can lower the fill-rates from 99% to optimal levels, outsourcing option pushes the optimal fill rates to higher levels which results in larger inventories and more money to tie up. If the company still insists on keeping fill rate at 99%, the additional costs that must be paid to maintain 99% fill-rate level is lowered in the outsourcing alternative. Consequently, the better policy related to fill rates depend on the attitude of the company. Finally, another policy change about fill-rates can be considered. Rather than using one fill-rate for over all products of the company, different rates for different products can help the company in decreasing inventory costs related to, at least, for some of the products. Conclusion To conclude, since available options are studied from different aspects, it must be mentioned that the company should choose the alternatives and compare the results of evaluations according to their priorities. For instance, evaluation criteria like inventory levels and transportation costs are conflicting on interests. Company can see their situation and make decisions according to priorities. While assessing the weights for factors, it is considered that average inventory level and the transportation costs are the most important costs for the company. Then, the fill rate follows them. Time responsiveness is the next important factor which is followed by additional costs and benefits with equal weights for each. Changes in warehouse management are considered as options other than outsourcing do not provide radical policy changes which could make warehousing management better. These weights and the scores related to our previous investigations yield that the outsourcing the warehousing function to Global Logistics is the best alternative among all. All of investigations and cost studies conducted in this case study are to find the most cost effective option in order to getting closer to the target debt to capital ratio of the company and provide more capital to fund expansion into new international markets while maintaining or even improving the high customer satisfaction level

Alcohol and Nutrition :: Health Nutrition Pyramid Diet

Alcohol and Nutrition Nutrition is a course that has two purposes: to provide energy and to maintain body structure and function. Food supplies energy and provides the building blocks needed to replace worn or damaged cells and the nutritional components needed for body function. Alcoholics often eat poorly, limiting their supply of essential nutrients and affecting both energy supply and structure maintenance. Once ingested, food must be digested so it is available for energy and maintenance of body structure and function. Alcohol inhibits the breakdown of nutrients into usable molecules by decreasing secretion of digestive enzymes from the pancreas. Alcohol impairs nutrient absorption by damaging the cells lining the stomach and intestines and disabling transport of some nutrients into the blood. In addition, nutritional deficiencies themselves may lead to further absorption problems. For example, foliate deficiency alters the cells lining the small intestine, which in turn impairs absorption of water and nutrients including glucose, sodium, and additional foliate. Even if nutrients are digested and absorbed, alcohol can prevent them from being fully utilized by altering their transport, storage, and excretion. Decreased liver stores of vitamins such as vitamin A and increased excretion of nutrients such as fat, indicate impaired utilization of nutrients by alcoholics. The three basic nutritional components found in food--carbohydrates, proteins, and fats--are used as energy after being converted to simpler products. Some alcoholics ingest as much as 50 percent of their total daily calories from alcohol, often neglecting important foods. Even when food intake is adequate, alcohol can damage the mechanisms by which the body controls blood glucose levels, resulting in either increased or decreased blood glucose (glucose is the body's principal sugar. As a result, alcohol causes the brain and other body tissue to be deprived of glucose needed for energy and function. Although alcohol is an energy source, how the body processes and uses the energy from alcohol is more complex than can be explained by a simple calorie conversion value. For example, alcohol provides an average of 20 percent of the calories in the diet of the upper third of drinking Americans, and we might expect many drinkers who consume such amounts to be obese. Instead, national data i ndicate that, despite higher caloric intake, drinkers are no more obese than nondrinkers. Also, when alcohol is substituted for carbohydrates, calorie for calorie, subjects tend to lose weight, indicating that they derive less energy from alcohol than from food

Dystopai Society :: essays research papers

The Government and Total Human Control   Ã‚  Ã‚  Ã‚  Ã‚  In Ray Bradbury’s novel Fahrenheit 451, in George Orwell’s 1984, and in Aldous Huxley’s Brave New World a unifying thread is present—the government must have total control of all aspects of society. It must control thought, it must control media, and it must control one’s usefulness to the totalitarian society.   Ã‚  Ã‚  Ã‚  Ã‚  In Fahrenheit 451, the government assumes total control by banning all books and other reading material. By banning and burning the contraband if necessary, the government can prevent philosophical thought. The government can also guarantee this by getting people to buy giant televisions, the size of walls, which play television sitcoms in which the family can star. Not only do the pointless programs discourage intellectual thought, but they also entertain the family enough so that the family has no reasons to read and/or think deeply about the meaning of the world around them.   Ã‚  Ã‚  Ã‚  Ã‚  In 1984, the government is a bit more lenient as they will let everyone read, but they edit all reading material so that the materials favor the Party. For the party, revising old articles and other media will ensure that no one will revolt since the rewritten material always favors the Party. Even if a proletariat were to revolt, the Party could eliminate his existence from all forms of media. The Party vaporizes people’s existence to a point where most people do not even think about the vaporized person. By always making sure written history is pro-Party, the Party can ensure its totalitarian government.   Ã‚  Ã‚  Ã‚  Ã‚  In A Brave New World, the government not only controls how one thinks, but it also controls one’s physical usefulness to his society. By genetically engineering one’s body, the government can make it infinitely useful to itself. To make that one body feel no pain, to make the soul feel like it belongs to the society, and to make the mind open to any ideas is a vital asset for this government. The people are not always worried about death and can always relax in this utopian society since other people pleasure them, and with a society of happy people, the government never fears a revolt.   Ã‚  Ã‚  Ã‚  Ã‚  By controlling what an individual thinks, does, or feels, the government always prospers.

Communication Research and Advertising Essay

1 MAIN ISSUE Content analysis of different creative concepts and their characteristics applied in eight selected advertisements found in two publications – weekly magazines – Drum and You of July 11, 2013. 1.1Main issue criteria Creative concepts applied in the advertisement will play a meaningful role whether the campaign succeeds or not. Pictures, text and captions are but some of the few items that are used to structure the advertisement. In other instances, advertisers use unique payoff lines which enable them to be a cut above the rest. 1.1.1Nature of research The research approach is both qualitative and quantitative. The use of narrative data on the study prompted the adoption of qualitative approach. The quantitative approach came as a result of a data that was counted and numerically measured. 1.1.2Time dimension The nature of the research is cross-sectional. The study is conducted through the use of July 11, 2013 editions of Drum and You. Both are weekly magazines. Therefore research findings are limited to the abovementioned period. 1.1.3Action Exploratory and descriptive studies are used to determine characteristics of creative concepts used in selected advertisements for the research project. see more:pta meeting narrative report 1.1.4Issue The issue at hand is to look at creative concepts used by various advertisers from the selected advertisements published in the July 11, 2013 editions of Drum and You. 1.1.5Method A content analysis of two publications – Drum and You – and promotional messages carried through the use eight selected advertisements. 2RESEARCH CRITERIA Every study conducted has to meet research criteria. It had to be relevant, researchable, cost-effective and should not violate acceptable ethical standards. 2.1Relevance Drum and You form part of the print media which remain vital component of mass communication. Advertisers also used these platforms to reach out to the target market. As a result of that, the research issue is relevant and meets the criteria for communication research. 2.2Researchability Every newspaper and magazine carries various advertisements. Advertisers pay for the space booked in the publication. The study will therefore be easily conducted due to the growing number of businesses that used these platforms to promote their goods and services. Every advertisement has atleast a creative concept. 2.3Feasibility Drum and You have been readily available. There were other daily and weekly newspapers to choose from. The same goes about magazines; there were weekly and monthly magazines which were available at a reasonable cost. One has chosen these two publications as they were already in the collection. They form part of researcher’s regular weekly and monthly read. Decision to choose the two publications was somehow influence by the content they offer. The other one carries women issues while the next one is for soccer enthusiasts. 2.4Ethical acceptability Advertisements used will be acknowledged in the ‘sources consulted’ section. The same will apply about publications that carried them, Drum and You. 3EXTENT Two publications have been chosen to conduct the research; they are July 11, 2013 editions of Drum and You – both are weekly magazines. The study analyses creative concepts applied in the advertisements. 3.1Brief background of the publications It is imperative to know about the publications used for the study. In this research we use popular weekly publications. 3.1.1Drum Drum is a family magazine mainly aimed at black readers and contains market news, entertainment and feature articles. It was established in 1951 as â€Å"African Drum† by former test cricketer and author Bob Crisp and Jim Bailey. In 2005 Drum was described as the first black lifestyle magazine in Africa. Drum’s heyday in the 1950s fell between the Defiance Campaign and the tragedy at Sharpeville. This was the decade of potential Black emergence, the decade when the Freedom Charter was written. The aim was to promote an equal society. The Nationalist government responded with apartheid crackdowns and treason trials. Drum was a â€Å"record of naivety, optimism, frustration, defiance, courage, dancing, drink, jazz, gangsters, exile and death†. The magazine described the world of the urban Black; the culture, the colour, dreams, ambitions, hopes and struggles. The backbone of the magazine was crime, investigative reporting, sex (especially if across the colour line) and sport. This was fleshed out by imaginative photography. The formula worked and made for compulsive reading. Each issue of Drum was read by up to nine people, passed from hand to hand on the streets, in the clubs or on the trains. It became a symbol of Black urban life. About 240000 copies were distributed each month across Africa. This was more than any other African magazine. 3.1.2You You is a South African family magazine which is aimed at demographically diverse South African English-speaking readers of different ethnicities with coverage on current events and â€Å"interesting people†. It has two sister magazines: Huisgenoot (aimed at White and Coloured Afrikaans-speaking readers) and Drum. The You magazine was launched in 1987 by Nasionale Pers, which later became Media24. You is published in Cape Town. The publication covers human interest articles, celebrity news, both local and international current affairs. 3.2Geographical boundary The study will be conducted in Bloemfontein, Free State. The researcher is based in the Free State capital hence the reason for the study to be conducted in the area. 3.3Nature of the time dimension This is a cross-sectional study which will be conducted through the use of Drum and You – July 11, 2013 editions. Drum has variety of advertisements targeting general society, from body lotions to luxury vehicles. You on the other hand had advertisements such as education, men’s health promotions and cellphones. The study will be conducted between July and September 2013. 3.3.1Motivation for choice of time Both copies of Drum and You have been purchased a few weeks after one has registered for the course – Communication Research (COM3706). Advertisements which met basic requirements for the assignment were readily available. This is the main reason why the choice of time is relevant to pursue the study. 4POPULATION According to Van Rensburg (2010:150) a population can be defined as the entire group of persons or set of objects and events the researcher wants to study. 4.1Target population According to Du Plooy, GM (2009:109) target population is the actual population to which the study is used to generalise results. The population for the study has to be all the newspapers and magazines from which various advertisements were reviewed before a final decision was taken by the researcher. Eventually two publications – Drum and You – were identified. Four advertisements have been selected from each publication. Both copies have carried many other advertisements but the assignment’s requirement is to select just four of them from a copy. The researcher has gone through weekly and weekend newspapers. They included Sowetan, Daily Sun, The Citizen, The New Age, Mail & Guardian, City Press and Sunday Times. On the other hand magazines included KickOff, Move, Real, Soul, True Love, Drum and You. 4.2Accessible population In this regard, the accessible population is the publications from which the sample will be drawn for the study. Drum and You are conveniently available for the researcher to identify advertisements that will be analysed for research purposes. 4.3Population characteristics Advertisements comprise various creative concepts to make sense of the meaning and messages conveyed to the target market. Therefore various population parameters have been used to achieve advertisers’ goal with the published promotion. In the study, we have seen how pictures, punchy headlines, well-designed texts, among others, were used to draft different creative concepts. Below is the list of four population characteristics that one reported about in the research findings. âÅ"“ Colour codes applied âÅ"“ Headline âÅ"“ Photographs âÅ"“ Body copy âÅ"“ Text visuals 4.4Units of analysis The smallest units that were analysed for the study, among others, include well-designed texts to differentiate certain products from that of their competitors. Pictures of the advertised products were also attached. In Drum, DSTV, Rajah, Playtex and Edgars advertisements have been identified for the research. On the other hand, in You the researcher has identified advertisements of Kentucky Fried Chicken (KFC), Samsung, Dermalex and Regal Pet Health. Various eye-catchers have been applied in the advertisements used for the study. Subheadings were punchy, but we cannot confirm if they were indeed factual. Headlines and pictures seemed to complement each other. So far, headings that promised customers benefit appeared to work the best. One has analysed pictures and graphics used, slogans, text applied, including headlines used in the advertisement. The abovementioned elements form a backbone in making sense of creative concepts. 5ASSUMPTIONS Lingerie designers use young, beautiful ladies in their promotional campaigns to drive the message home that their underwears will make them look stunning and energetic. Advertisers use slogans to catch the attention of consumers and thus ensuring that they easily recall their products. And more importantly, they were able to differentiate them from those of their competitors. Amplification creative concept becomes a must when advertisers promote expensive goods such as cars. Brand names are repeated more than once in the advertisements and this is done through the use of well-designed texts, logos and pictures. 5.1Sub issues Do lingerie designers use young and gorgeous ladies to promote their wears? Do advertisers use slogans to get the attention of consumers in order to ensure that they recall their products and not confuse them with those of their competitors? Is an amplification creative concept a must when advertisers promote expensive goods such as cars? Do brand names get repeated more than once in the advertisements through the use of well-designed texts, logos and pictures? 6GOAL and OBJECTIVES The study seeks to investigate practical issues which are creative concepts used in advertisements. 6.1Nature of the goal The nature of the research is applied goal. The researcher has investigated how creative concepts can be more effective in the advertisements. The study is more practical as one had to cut advertisements from both Drum and You magazines before they could be converted into soft version via the use of a scanner. 6.2Relationship of goal to the main issue By its own nature applied communication research is descriptive and explorative. This is also the case with the study the researcher is persuading. The explanatory objective is as a result of practical exercises to be conducted throughout the course of the study. The descriptive objective is as a result of determining how creative concepts will be applied in the selected advertisements from Drum and You. 7RESEARCH QUESTIONS Does the use of young models in lingerie effective to attractive customers and connect them with the benefits of the advertised underwears? Can advertisement deliver the good message to the intended audience even if the slogan was not applied to the optimum use? Why is it so vital to use amplification creative concept over others when promoting expensive goods such as vehicle? What is the role played by headlines, pictures and copy text in conveying the advertisement message? 8THEORETICAL APPROACH The theory that is applicable for the study will be explained through both connotative and denotative. Some of the creative concepts used are attached to literal meaning while others are figurative. For instance, some beauty products claimed that they will enhance the skin of young ladies and they will appear more attractive than ever before after using their lotions. The use of young models offered the literal meaning as one could easily associate with what was seen on the photo accompanying the advertisement. Pond’s and Johnson’s African Nurture are case in point in this regard. Figurative meaning, for example, can be seen in the Toyota Etios advertisement. The words such as, ‘Take your smile for a test drive’. It was a figurative expression that one will be happy to drive the car and the testimony of that can be found in the test drive. 8.1What each creative concept mean Pink is the feminine colour. The Pond’s and Johnson’s African Nurture advertisements made use of the colour as they promote women’s beauty products. The happy looking ladies, who have been used as the faces of these products, somehow, were a sign of the benefit that comes with their use. The promise of benefit was one of the fundamental creative concepts. The ladies were used as a proof to the claim that was made by the advertisers that their products will do wonders for the users. Another colour that was used by the advertisers was yellow. The denotative meaning of the colour was happiness. The Toyota Etios advertisement promised users some excitement as they will be smiling. The yellow colour was used extensively in the background of the advertisement. The same colour yellow was used heavily in yet another Johnson’s African Nurture advertisement. We have seen a group of young gorgeous ladies, mostly dressed in yellow dresses, overjoyed after using the beauty-enhancing product. A factual approach was applied that one can hammer on was in the SuperSport advertisement of HD-PVR Decoder. Action pictures of footballers such Orlando Pirates striker Benni McCarthy and Chelsea forward Fernando Torres have been used to back up the story. Over and above watching high definition pictures on television, viewers will have the benefit of watching best football matches in Europe – the live coverage of Barclays Premier League, Spanish La Liga, German’s Bundesliga, South Africa’s Premier Soccer League and the UEFA Champions League matches. Slogans on the other hand form a vital component. The advertisements of Peugeot, Toyota and Pond’s were among those that have used this creative concept to back up their brands. A detailed explanation of the new Toyota Etios summed up the use of amplification creative concept in the advertisement. Users were informed in not so many words about the benefits of the car and which features have been installed. Both the Johnson’s African Nurture advertisements were loaded with the appeal creative concept. They were specifically targeted at African women. The SuperSport advertisement provokes curiosity while it also had the slogan on, â€Å"World of champions†. They urge readers and â€Å"welcome them to the next level†. It was a metaphor used to urge readers to use HD PVR Decoder for better and quality television pictures. The Scorpion Legal Protection advertisement urged the consumers to take action by enlisting their legal services from as little as R39. Clients were also provided with an sms number for further clarity. A classic example of the use of brand name in the advertisement was visible in the Peugeot promotion. It was repeated with words and pictorially with the logo emblazoned. 9RESEARCH DESIGN The research design is both qualitative and quantitative. 9.1Qualitative design The design is relevant as the study will identify and examine various creative concepts used on eight selected advertisements. Effectively this also serves to examine elements that distinguished various advertised products from those of their competitors. Creative concepts remain fundamental muscle of each advertisement. The critical aspect in this regard is the fact that the design is all about analysing content from, among others, pictures, texts, messages used from selected advertisements for the purpose of the study. The study will go further to analyse data by comparing findings from all identified advertisements. The researcher will look at the similarities and differences spotted on the selected advertisements. The comparative analysis comes as a result of explanations of similarities and differences found in eight selected advertisements which prompt the study. This, after having realised how various advertisers use creative concepts in getting messages across. 9.2Quantitative design The researcher will count the number of creative concepts applied in each an every single advertisement selected. The figures will be presented on the tally sheet. The tally sheet will show in detail which advertisement that has used many creative concepts compared to others. However, we cannot make a claim directly that there was a common and obvious creative concept appearing most often or less often in any advertisement. 9.3Inductive reasoning This was applicable as the researcher has interpreted the collected data for the study. For example, the use of certain colours such pink and purpose would best be aligned with femininity. This was the reason why Playtex has resorted to these colours for their advertisement. 9.4Deductive reasoning The researcher looks on how general assumptions related to the advertisement messages are applied. For instance, creative concepts remain the lifeblood of each an every advertisement. 9.5Methods and techniques to collect qualitative data The researcher will read and look intently on how advertisements are crafted. How the graphics, pictures, headline texts and words, among others, are put together in building creative concepts and eventually producing the advertisements. We get to understand the meaning even though connotative and denotative messages are delivered to draw the attention of the readers. One had to understand the style and language used and its relevance to the advertisement. The researcher looks on how certain colour codes are applied to ensure certain advertisements live to the theme of the promoters. 9.6Methods and techniques to collect quantitative data Content analyses of various advertisements as well as inferential statistics of the number of creative concepts used were fundamental in this regard. As outlined earlier, the outcomes to this fact had been presented in the tally sheet as appeared in the data analysis section. 10CONCLUSIONS 11SELF-ASSESSMENT AND REFLECTIONS Learnt Skills Shortcomings Outcomes SOURCES CONSULTED Barker, R & Angelopulo, G. 2009. Integrated Organisational Communication. Cape Town: Juta. Du Plooy, T. 2001. Communication research. Only study guide for COM306D. Pretoria: University of South Africa. Du Plooy, GM. 2009. Communication research: Techniques, methods and applications. Cape Town: Juta. Fourie, PJ (ed). 2009. Media Studies Volume 3: Media content and media audiences. Cape Town: Juta. Johnson’s African Nurture advertisement. 2012a. Real, August: 2. Johnson’s African Nurture advertisement. 2012b. Real, August: 47. Koekemoer, L (ed). 2005. Marketing Communications. Cape Town: Juta. Peugeot advertisement. 2012. KickOff, August: 5. Pond’s advertisement. 2012. Real, August: 51. Reid, J & Van Heerden, M (eds). 2009. Media studies: media content and media audiences. Only study guide for COM303A. Pretoria: University of South Africa. Scorpion Legal Protection advertisement. 2012. KickOff, August: 22. SuperSport advertisement. 2012. KickOff, August: 83. Toyota advertisement. 2012. Real, August: 111. University of South Africa. 2012. Department of Communication Science. CMNALLE. Important guidelines and Information regarding your studies: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 101/2012: Semesters 1 and 2: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 102/2012: Semesters 1 and 2: University of South Africa. University of South Africa. 2012. Department of Communication Science. Communication Research. Tutorial Letter 103/2012: Semesters 1 and 2: University of South Africa. Van Rensburg, GH. 2010. Research in the social sciences. Only study guide for RSC2601. Pretoria: University of South Africa. Vaseline advertisement. 2012. KickOff, August: 17. SELF-ASSESSMENT AND SELF-REFLECTION The researcher has learnt about effective techniques of how to collect research data, analyse and interpret for both the research proposal and the final study. One has also been able to identify and solve research problems. Important skills earned from the study were to understand how advertisements can use more than one creative concept to convey the message to the users. The concepts used completed each other and pointed out to different angles of the final output. It goes without saying that one has managed and was able to interpret print advertisements accurately. To get to understand subproblems and underlying assumptions in the research study and how to formulate relevant research questions. In addition to that, the researcher is now able to craft relevant research designs that are appropriate for investigating the main research problem. A notable shortcoming of the study was that it could not address all the problems identified as the advertisements were already been printed. But could only make certain inputs. Due to the changes in the market, researchers were prompted to always come with the ways and ideas of overcoming these challenges and gauging the emotions of consumers.

Kant the Sublime Essay

The Sublime In Lyotard’s reading Lessons on the Analytic of the Sublime, he explains how critical thought exists within an infinite amount of creativity with no principles but in search of them. Lyotard understands the Kantian sublime as a way to comply with the standards that critically analyze postmodernism using deconstruction. Kant differentiated the sublime between the vastness and greatness and the dynamic sublime. The vastness sublime is so great we can’t just use our senses like we normally do; it requires us to heighten our senses beyond comprehension. The dynamic sublime is the way in which rationalizes things and his perceptions. Lyotard describes the boundlessness of the imagination and reason as a ‘differend’ and this is ‘to be found at the heart of sublime feeling: at the encounter of two absolutes equally present to thought, the absolute whole when it conceives, the absolutely measured when it presents. ’ (Lyotard) Our imagination understands forms and measures while reason understands something without form of an infinite nature of something. There is a separation of imagination and reason and when we use the ‘enigmatic’ power of critical thought we can reflectively judge something. Kant’s presentation of the sublime has been taken up by Lyotard and he explores different ways of finding a philosophical understanding of different artworks. Through Longinus and Burke we can explore the pre-modern and modern conceptions of the sublime and through all these critiques we can draw different manifestations of the sublime in art. Kant questions how can someone judge an object before knowing how to properly judge that object and how do they know what proper judging is? Longinus in part of his critique implies that man can go beyond his limitations as a human being by experiencing emotions and language. The art or technical talents was described, as the human while the sublime was something that escaped our experience of art. ‘Sublimity consists in a certain excellence and distinction in expression’ (Longinus, pg 100). To understand and have knowledge of the sublime, there needs to be a vague understanding of something that is beyond our experience or senses. He explains that there is more to the human ordinary life because we feel this through the senses, but these senses are an incorrect interpretation caused by a physical perception as opposed to a psychological one. If you think about the sublime, it cannot be pictured or imagined but we have translated and suggested through the arts and poetry. Longinus tells us that nature is the creative and the first principle of the sublime and what follows is a matter luck and good mentors. In Goodbye Lenin, a German film directed by Wolfgang Becker, Lenin tries to hide the unification of Germany during the 1990’s from his mother who was in a coma throughout those months and has to stay in bed. He successfully conned her into thinking nothing had changed by using tricks like old product bottles and filming his own news broadcasts. This film successfully executes the idea of the sublime in what was going on between his mother and the rest of the world. ‘Our faults spring from the same place as our virtues. ’(Longinus)She believed everything around her was real and time had not changed but the people around her were well aware that this was a deception of reality. The way in which Lenin created the same world and reality his mother had always known is overwhelming to the senses and questions what is really for real? Burke believes that the ideas of pain and pleasure cannot be defined, but pleasure of every kind satisfies quickly. He goes on to say that there are two kinds of pleasure: the first that simply is and has no relation and the second that cannot exist without relation. The film has preserved and stopped time that defies nature and in reality cannot be done. The son is so scared and terrified that his mother will die that he tries to please her by keeping the world exactly the same. This terror is the source of sublime because it creates the most emotion and he imagines the worst. The fear that his mother will die has caused him to be terrified. It explores different areas of the mind by letting her believe this lie. His mother would not survive the fact that everything she has believed in had crumbled while she was asleep and that the world she once knew was suddenly a capitalistic society that now included Burger king, Pepsi and Coca-Cola. Lenin did not want to devastate his mother and cause another heart attack so he had to make everything appear, as it always was wile the outside world was growing and expanding at such an accelerated rate. The kitsch setting of the typical German 1989 apartment filled with yellow flowered wallpaper and dark wood furniture brings calmness to his communist mother. The film captures the nature of humans and their strong social beliefs and how it can affect the human psyche. Burke believes that terror is the source of the sublime and that pain is the more powerful than pleasure. Lyotard believes that pain is not the end point, there is the ‘movement’ of pain to ‘pleasure’ In Joseph Turners Impressionistic painting titled Slave Ship, he has created a seen of vastness that relates to the Kantian sublime but moreover he has demonstrated the use of color and dynamic composition to create a sense of horror. The brushstrokes give a natural look to the painting and the seemingly unintentional brushstrokes create an organized composition. We are aesthetically pleased when we look at the painting because an overwhelming response is experienced when looking at the picture. Burke believed that the Beautiful was very different from the sublime. â€Å"All privation is great because they are all terrible: Vacuity, darkness, solitude, and silence. Low and intermittent sounds and shadows bring about feelings of the sublime. Above all, the actions of the mind are affected by the sublime. â€Å" The way in which Turner has used rough brush strokes and lots of contrast between moods and contrasting colors creates the Sublime as opposed to the Beautiful. The use of purple and blue shadows that cast over the foggy night, the bloodline skyline, the flaming enraged sea and the insignificant ship create a sense of horror. The Sublime is experienced in this painting because it is detached from the actual danger of being in an actual situation and rather experienced through the visual arts and poetry in its overwhelming vastness. There is a sense of elation and intimidation when traveling through the painting. Thomas Cole’s Landscape with Tree Trunks create a struggle to be able to understand what is being implied. It becomes uninviting to the viewer as the scary tree trunks in the foreground block our path into the painting and we get further into only for our view to be blocked again because of the mountains that come right into the middle part. The painting does not accommodate to human feelings. These are sublime components such as the scary trees, the contrasting light and dynamic sky create frustration in entering the painting make us feel that we are not welcomed and that we are in a wilderness that we cannot control. The overwhelming tree and sky not only creates and unexplained phenomena but also implies that time and power of nature is vast and infinite and these unpredictable forces can in themselves become sublime. The painting composition seems to have been distorted by Cole yet it feels genuine and believable. In the Pianist directed by Roman Polanski we are safe to knowing the reality of the actual circumstance of Jewish victims trapped in a concentration camp but we still enjoy the horrific actions taken against them caused by the overwhelming power of human nature. We are awed, disgusted and in disbelief by the question: â€Å"How can human beings do such things? † ‘There is no explanation for the communication of passion, but it is concluded through the experience or premonitions of others. ’(Burke) there is no way to rationalize how the Jews were treated during this time of suffering and we can’t even fathom such events to reoccur, but it still exists today. The pain and suffering that we experience as a witness is subliminal and in cannot be justified. Within the film Szpilman is able to detach from the war and all the pain and suffering he has experienced by playing the piano. When different men have a common faith in the object of admiration we come to the Sublime’ (Longinus). Szpilman creates his own sublime world through the piano. He creates a stimulus of powerful and inspired emotion and he seems to be dignified and elevated when playing the piano, not guilty or ashamed for being a Jew. His talent brin gs even his worst enemies to respect him and be in completely awestruck by his music breaking all boundaries of human laws and standards and elevating itself to a much higher place that is universal. The unknown and unbound is created in the film when everyone is awestruck and in total admiration of the music. In the end, art has the vastness that allows the mind to be free of obstacles of distraction. Basically, I understand Kant in his way of thinking of art as a way of means to letting the senses experience a feeling far greater than the everyday ordinary life and sublimity only exists in our minds and not in nature, and if we are conscious of this we can become superior to nature within and to nature which does exists without us. Lyotard explains that art should work with no rules and that it therefore cannot be judged and instead be combined and pluralized. Longinus explains that the human is the technical aspect of art while the sublime is the existential part of the human psyche that goes beyond our experience of art. Burke’s modern view of sublimity in art can only be experienced through actual knowledge an actual experience where things are only recreated and reordered. He thinks that death and fear are feelings of the sublime and that what one might expect is very different to what actual really happens and that expectation creates fear which in turn makes us unreasonable and therefore brings about the sublime.