Community survey Essay Example | Topics and Well Written Essays - 2250 words

Community stack - Essay ExampleCentral lssue of the Community Diagnosis The community suffers from a high incidence of drug and alcohol abuse, especially among the teenagers and young adults. This was made clear from the available statistics and data in the public domain. This is partly due to the change magnitude drug related crimes, and partially due to the lack of awareness and education among the social minority community. While exact and specific data are not available for Berwyn Heights, a 1999 theme Household survey had report that 5.2 percent of the population of Maryland has abused drugs in the past month. Among those who reported drug abuse, majority comprised of the ages between 18 and 25 (Drug Alcohol Rehab, 2007). Majority of them had used marijuana companioned by cocaine. another(prenominal) survey, The Treatment Episode Data Set (TEDS), to a fault order that the State had a high number of alcohol abuse. This was calculated on the basis of admission to the gover nment treatment centers which increased to 59,091 in 1995 from a lesser number of admissions (56,885) in 1994. Some studies have pointed out that drug abuse is checkmate among Berwyn Heights. Drug Abuse Warning Network (DAWN) which is located in Baltimore conducted a study that found that in that respect was an overall decrease in emergency admissions from 15863 in 1994 to 14171 in 1991 for Maryland, and much of the decline was attributed to decline in Berwyn Heights. Also, an Adolescent Survey in Maryland highlighted the fact that 6 to 8 graders drug abuse declined by 51% but, it was on the rise for teens. 63% of the Teenage students reported abusing drugs and 44.1 % reported abusing alcohol in the late past (Drug Alcohol Rehab, 2007). While the above statistics are mostly State Level, a close note of Berwyn Heights highlighted that incidence of drug and alcohol abuse was high among the African American young males. It was also found that the local government has initiated many crime control programs like Operation Convoy, Jetway and Pipeline that increased checks and controls on the movement of vehicles on land and water. There are however, very few community aim non-governmental or governmental support groups that can provide awareness, education and preventive advice to the local community. Literature study A national household survey conducted using 4023 adolescents in the ages between 12 and 17 found that a leading cause of significance abuse was childhood physical and sexual abuse and post-traumatic melody disorder. This research also established that African American ethnic minority youth for at a higher risk of substance abuse than Whites and other ethnic minority groups (Kilpatrick et al, 2000). In a follow up study in 2003, the researchers Kilpatrick et al again found that the risk factors for ethnic youth were higher. Another national scale research found that there is a lack of availability of mental wellness care and alcohol and drug abus e prevention and treatment facilities for African Americans (Wells, 2001). Another research that was found on a collection of historical data on a large number of masses belonging to African American community, it was found that this community was more likely to indulge in substance and drug abuse as a result of what the authors called Historical Trauma (Heart, 2003). This trauma is the result of generations of distress ethnic

Business and Marketing strategy (case Study) Essay

Business and Marketing strategy (case Study) - assay ExampleBeverage industry is one of the most dynamic industries that are applying this concept to great nucleus (Boone et al. 2009, p. 194). Beverage industry is broadly classified as alcoholic and non alcoholic. In both categories in that location are exemplifications of global marketing. Worlds non alcoholic industry is grappled with tough competition by the two round players coca Cola and PepsiCo. Both the giants are expanding their valuate horizon across different countries. Though there are numerous companies engaged in providing global beverages, the two giants are at top with extended portfolio of products tailor made for countries. Though both companies are equally successful, coca Cola leads the global market, with PepsiCo universe on its tail continuously (Cardello 2011). Provide a detailed assessment of the environmental issues affecting Coca Cola global business and marketing strategy. Given guidance in terms o f opportunities or threats they whitethorn pose for the company in the future. Coca Cola Company is one of the leading companies in the world that is dealing in the manufacturing and distribution of non-carbonated beverages. The shuffle portfolio of the company entails more than 400 brands including beverages, juices, tea, sports and energy drinks, coffees etc. bulletproof brand name and brand portfolio has led the company ahead of its close competitors, Pepsi which has a brand value of $12,690 million as compared to $67000 million of Coca Cola (The Coca Cola Company 2011). Since its inception, it has continuously modify upon its marketing strategy that has facilitated the customer recall and recognition of brand overall the world making it abstemious for Coca Cola to explore new markets. The international marketing strategy of the company keep similarly be quoted as the major reason behind its huge success. However, intense competition and threats are present elements of th e external environment that might have a large touch on on the companys profitability. SWOT ANALYSIS SWOT analysis can provide a snapshot of the current accomplishment of the company and of the dark areas that are required to be eradicated so as to avail the new opportunities that can further enhance the companys performance. SWOT analysis is the best way to study the impact of external environment on the organizations marketing and global strategy (Mind Tools Ltd. 2011). STRENGTHS Leading home run This is a perceptible fact that Coca Cola has a potent brand name and brand value that is incomparable. From the last few years, company has invested a lot on the promotions that has enhanced the brands customer recall and recognition as well. Large scale of operations Coca Cola is know as the largest manufacturer, marketer and distributor of non alcoholic beverages in the world having a large scale of operations. Currently, Coca Cola is successfully operating in more than 200 countr ies due to having a support of the strong infrastructure across the world. WEAKNESSES Negative perception of coke It is a known fact that a recognizable product coke can be harmful for a body. Therefore, this shift of trend towards weight diminution and health can adversely affect the companys profitability in the future. Lack of popularity of umteen Coca Colas brands Furthermore, many of Coca Cola

Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1500 words - 2

Mrs Fields Cookies - Case Study ExampleDebbi and horny while acquiring take c atomic number 18 of LPB thought that there were many similarities found in the two chainsMrs Fields Cookies and LPB. According to Randy LPB was, a logical extension for the bakery aspect of Mrs. Fields Cookies (Cash and Ostrofsky 9). Debbi and Randy saw the affiliation of LPB with Mrs Fields Cookies as a step taken for business expansion as the two chains suited to each one other. They were interested in combining the two forms of stores. Both of the store chains dealt with bakery items due to which, their gang business was not a destructive step. The senior managers working at Mrs Fields Cookies were given a chance to run the stores of LPB for understanding the working agreements of the new chain (Cash and Ostrofsky 10). According to Debbi and Randy, LPB business was similar to their take in as they have matching products, same customers, similar managerial issues and challenges and so on. By noticin g the two chains, it is instead straightforward to consider that the two have a sameness in many terms, their working procedures, their products, and their consumers are very much alike. The chains are divided into a network of stores operative at non-homogeneous places. This feature also makes them alike in terms of their functional procedures and way of processing. According to my consideration, this affiliation is a prospective one for Mrs Fields cookies and the step of opening combination stores is going to be a sure-fire one. The MIS (Managerial Information System) developed and employed at Mrs Fields Cookies is quite a useful information system as it keeps the capability of connecting all the outlets and stores of Mrs Fields Cookies. capital of Minnesota Quinn is the director of MIS running at Mrs Fields Cookies (Cash and Ostrofsky 7). Paul Quinn had to report directly to Randy for every kind of information related to stores and outlets. The MIS is very supportive as it ena bles the managers to have easier options for decision making and information gathering. According to Randy, if machines can do the jobs of people, more people should not be employed as smaller groups play smart.

Social Mobility Essay Example | Topics and Well Written Essays - 2500 words

Social Mobility - Essay ExampleIn America, concourse do not have fixed opinions about social inequalities. Most of them think that inequality is unavoidable even though it is undesirable. Social mobility is the movement of debase correct from the displace layers to the f number layer. It is a widely discussed term and many theories were formulated in the past to increase the mobility of volume from the lower layer to the amphetamine layer. Individuals or group of individuals have specific status or roles in our society. Society often looks or treats people differently based on their intelligence, wealth, profession, community, race, culture etc. Based on the above privileges, enjoyed by an individual or group of individuals, society places people at different classes like upper class, snapper class and lower class. People with higher income and higher social status may often be referred as upper class whereas people with medium income and medium social status are termed as m iddle class. Poor people and those with low social status often come in the lower class category. When the class system decides based on the financial status, it is possible for individuals to move from lower class to medium or upper class however when the class system is decided based on culture or race, it is impossible for a person from lower class to move to the upper levels or vice versa. ... When a person changes his profession without any changes in his income, his status changes within the class and it give notice be referred as horizontal mobility. In other words, changes in class occur in unsloped mobility whereas changes in status occur in horizontal mobility. According to Brooks (2011) You can pump bills into poor areas, but without cultures that foster self-control, you wont get social mobility (Brooks, p.320). In other words, specie alone may not be helpful in stimulating social mobility. The attitude of the people plays a vital role in stimulating social mobility. Even if a person from the lower class attains enough wealth, the upper class may not accept him as a constituent of privileged class or upper class in some cultures where caste system prevails. In order to learn more about different dimensions and causes of social mobility, I decided to research this offspring further. I have conducted interviews with two families to collect primary feather information. I have interviewed my mom for collecting my birth family data and another neighboring family friend and this paper is developed based on these interviews. Apart from these primary data, I collected secondary data from internet and academic journals. Both primary and secondary data were analyzed thoroughly to make conclusions about the causes of social mobility. Interview with my mom My mom has a quatern year MBA degree and she was in middle class during her childhood. At present my mom and my family belong to upper class. In other words, education helped my mom to get better p rofession and higher status in society. It should also be noted that in US, even lower middle class people judge more importance to their education which is a good sign. Education plays a vital role in implementing social changes and it

Customer relationship management CRM Essay Example | Topics and Well Written Essays - 1500 words

Customer relationship management CRM - Essay ExampleIn this study, the key merchandising principles of Primark will be evaluated. Product - Most of the clubs merchandise of the participation is manufactured by the company itself. The company specializes in menswear, childrenswear, womenswear and home-decor products. Some of the bestselling products of the company are footwear, accessories & hosiery, lingerie, and cosmetics. Most of the brands sold by the company are their own brand. Some of renowned ones are Atmosphere, Denim Co., Secret Possessions, Ocean Club, Backswing, Early geezerhood and Rebel among others (Primark, 2013). With wide range of products, the company caters to customers of different segment. Distribution - Alongside the importance of developing a sound product schema, the development of statistical dispersal strategy is equally important (Bose, 2010). Moreover, for a company gnarly in apparel retail, the importance of distribution is more (Dent, 2011). The su ccess of the company is greatly dependent upon the distribution strategy pursued by the firm. Knowing the importance of distribution, Primark have also developed distribution strategy that ensures delivery of the products at the right draw a bead on and right time. The company has appointed stockiest at different place of the country, where the company stores their manufactured products. One of the interesting facts is that most of the stock points are extremely close to the retailing outlets. This has allowed the company to make wide variety products available within the store (Michaels, 2010). Apart from the physical distribution, the company also markets their products through online store (primarkonlinestore, 2013). As a result of that the company has been able to streamline their distribution method. Pricing - Likewise, product and distribution, the pricing strategy adopted by a firm is critical towards the receipts generated by the company as well as the profit earned (Kotle r, 2010). In this turbulent occupation environment, companies have no other option but to maintain a steady profitability in order to sustain for a longer period of time (Craven, 2012 Dransfield, 2004). The pricing strategy adopted by the firm is be plus pricing method, in which the company fixes the product prices on the basis of the cost incurred for producing one unit of the product. However, at some cases the company also pursues competitive pricing strategy for the resole purpose of dealing effectively with the competitors in terms of price-war. On the other hand, when the company makes it presence in a new market, it usually follows penetration strategy. Despite, the presence of strong brands, the company has kept the prices affordable in order to ensure customers from every section of the society can afford their apparels. Segmentation - Segmentation is a process by which companies divide the market into different segments. It involves division of the target market into sm all subsets by considering the common needs of the consumers (McDonald and Dunbar, 1995). A company segments its market on the basis of different factors such as geographic segmentation, behavioural segmentation, psychographic segmentation, segmentation by occasions and segmentation by benefits (Alshorbagy and Elsaman, 2011). In the similar way, Primark divides its boilersuit market into distinct markets. The principal reason for undertaking segmentation strategy is

Coursework 1 Essay Example | Topics and Well Written Essays - 750 words

Coursework 1 - Essay ExampleBenchmarking in the Egyptian hotel sector involved administering questionnaires to staff members of hotels who acted as respondents. 128 managers from selected star hotels located in Cairo, Alexandrian, Aswan and sharmel- sheik cities took part as respondents (Nassar 2012). The questionnaires contained three sections that sought information on respondents and their hotels, their attitude towards benchmarking and their perceptions drawn from their understanding of advantages and barriers of benchmarking. The methodology used in Taiwan was conduction of a gaucherie study. Relevant statistical selective information and information was obtained from reports on international tourists hotels operation. This data was provided by the Tourism Bureau, an entity in the Ministry of Transport and Communication (Wei-Wen, Lan & Yu-Ting 2013). A number of 80 hotels were used for the case study. There was an performance of DEA (data envelopment analysis) approach charac terd to identify the periods that sustained high performance by the hotel industry.The benchmarking process carried out in Egypt was an empirical case. Questionnaires developed obtained feedback from a given number of respondents that provided information used to draw conclusions about the hotels in the country. The process utilized an average number of 128 managers in 5 star hotels in Egypt (Nassar 2012). The type of benchmarking apply in Taiwan was performance benchmarking. The activity was empirical as well involving use of statistical data. The data was obtained from 80 international tourists hotels in the country. It was further used to draw out conclusions on performance of the mentioned hotels.Findings and conclusions were make after successful benchmarking. In Egypt, participants in the benchmarking displayed positive attitude towards the process. They clearly understood that the initiative served the purpose enhancing quality and providing a platform for connecting differe nt or

An Accounting Career Research Paper Example | Topics and Well Written Essays - 750 words

An Accounting C atomic number 18er - Research paper ExampleIt also looks at the salary scale, with emphasis on the average annual entry take salary as hale as the salaries paid to persons who hold the CPA qualification in the maintain of Mississippi. Introduction Choosing a flight is one of the most important decisions that a person will eer make in a lifetime. It is not uncommon for students to start college without any thought or noesis of what it is that they would like to do as a career. This is so despite the number of career fairs that are held in high school and the resources avail satisfactory on the web and in school libraries. The most important aspects of the explanation profession are the skills required, duties performed and the salary it offers. These represent major(ip) considerations when making a decision on career choices. Skills Accounting is a very demanding career. Therefore, in addition to knowledge and qualifications the accountant is required to have a variety of skills. They include but are not limited to communication, presentation, nurture technology, analytical, computation, and critical opinion skills. total communication skills are very important especially when a job function requires dealing with heap at all levels inside and outside the organization. The accountant has to deal with the staff below the position held as well as those in authority. It is a reporting position so at all time reports of one kind or another have to be prepared. These have to be worthyly communicated two orally and in writing. According to Career Infonet (2011) active comprehend and speaking skills are required. Active listening involves giving total attention to what others are saying and taking time out to understand what is macrocosm said and asking the appropriate questions and interrupting only when appropriate (Career Infonet 2011). Information has to presented properly present so that others crapper understand. Information techn ology will also be required to aid in presentations to management as well as to input, processing and summarizing information. In term of presenting information accountants can occasion PowerPoint presentation. In terms of summarizing ability to use one or more accounting software packages as well as a spreadsheet is important. Accountants are required to analyze and evaluate accounting and other information. They need to be able to indicate reasons why figures change from one year to the other so that they can make proper recommendations on how to reduce expenses and so increase profitability. The ability to carry out basic computations is very important. each accountant jobs involve figures and there accuracy is key to becoming a good accountant. Critical thinking skills are very important. The accountant is required to use logic and reasoning in identifying the strengths and weakness that whitethorn arise from various alternatives relating to the solution of a problem. Duties Accountants perform a wide range of tasks some of which are precise to the profession and some of which are generalized work activities. Completing these tasks play a major role in getting a job done properly. According to Career Infonet (2011) the accounting specific tasks include advising clients in various areas such as compensation, health benefits, design of data processing systems as well as tax planning. They prepare tax computations as well as ensure that organizations that use their services or to which they are employed comply with the requirements of the tax authorities. Additionally, accountants develop, maintain and analyze budgets for clients with the use of information technology. They also prepare financial statements which indicate the financial position and financial performance of organizations including their as well as cash flow statements. Some general duties